In response to increased product and customer demand in Latin America, global agricultural firm H.J. Baker has hired Manuel “Manny” Zavala as its Latin American regional manager in the international sales division.

In this role, Zavala will work to expand H.J. Baker’s animal health and nutrition and crop division’s business in the Caribbean, Central America, South America and Brazil. Zavala will be able to respond quickly to customer needs while having the support from the entire company as he works to expand sales in the region for H.J. Baker and its wholly owned subsidiary Tiger-Sul.

“Manuel joins us with a wealth of experience, a strong network of personal and business relationships and an eagerness to maximize sales,” said Martin Campfield, director of international sales. “He will build positive customer relationships in Latin America, and bring with him a commitment to high quality products and service – all of which make him a perfect fit for the H.J Baker international sales team.”

Zavala comes to H.J. Baker with more than 25 years in the agricultural business and sales of nutritional and crop protection products. He first joined the industry in 1991 with LESCO Inc., selling specialty fertilizers after graduating with his masters of sciences in agriculture from Kansas State University in 1990.

In 1995, Zavala was hired as the Central American and Caribbean territory sales manager for Scotts Miracle-Gro Company. In 2001, he was hired as the Latin American business and sales manager at Everris NA Inc., formerly The Scotts Co. Professional Division, where he managed the regional business and sales operations for the company’s specialty fertilizer technologies and control products. AMCOL International Corporation hired Zavala in 2012, where he acted as the Latin American Sales Director.


Zavala has a proven track record with the use of high performance technologies and products focused on extensive row crops, grain crops, traditional fruit crops, vegetables, forestry, turf and ornamentals. He brings years of experience in the development of agricultural business, establishment of innovated business models, creating new distribution networks, field research, regulatory affairs and profitable sales of specialty agricultural products.

H.J. Baker, headquartered in Westport, Connecticut, has been a global manufacturer and supplier of agricultural goods and services for 164 years, and continues to invest in innovative products, the environment and the community. The company’s processing plants, offices and warehouses are strategically located to create an efficient pipeline for the commodities and products it sources, manufactures and markets.

Tiger-Sul Products, also based in Westport, is a global leader in Sulphur Bentonite, Sulphur Bentonite Micronutrients technology, and other well-established fertilizer products with more than 40 years of operational excellence. Tiger, Tiger 90CR and Tiger Micronutrients are registered trademarks of Tiger-Sul Products in the United States, Canada and other countries.