There’s no doubt that the cost of production is always an obstacle, and increases in feed ingredient costs have nutritionists closely monitoring every feedstuff put into a diet.

Micronutrients such as trace minerals are often overlooked, or discounted in value, due to their low inclusion levels. Trace minerals have been known to play a role in tissue and structural health, enzyme activity, immune function and oxidative status.  However, today’s research shows that when the right source of organic trace minerals are considered, they can have a direct impact on production parameters that directly increase profitability.

Learn more about the cost value of trace minerals by attending, “The Real Value of Trace Minerals in Driving Performance,” a webinar sponsored by Novus International and presented by WATT Global Media. The webinar will be held March 12 at 9 a.m. CDT.

Register at to attend.


By attending this webinar, you’ll learn:

  • Undefined mineral requirements and challenges with trace mineral nutrition and how these can be overcome
  • Challenges in production and how they can be addressed with trace mineral nutrition
  • Chelated trace minerals can be used as a tool to improve animal productivity and performance
  • How to link chelated trace minerals to actual return on investment

Featured speakers

Speakers for this webinar will be Dr. Merlin Lindemann, professor at University of Kentucky, and Cassio Villela, swine marketing specialist at Novus International.

Lindemann received his Ph.D. in 1981 from the University of Minnesota; his dissertation was on digestive enzyme development in the young pig.  He held a faculty position at Virginia Polytechnic Institute and State University from 1981 to 1994, and then moved to the University of Kentucky in 1994, where he is professor of animal and food sciences. Lindemann has lectured in more than 35 countries on a variety of topics related to general swine production and nutrition as well as specific topics related to his research efforts. He has worked in aspects of nutrient/waste management in relation to the environment and diet composition (e.g., altered source and level of N, P, Cu, and Zn) for more than 20 years. He is involved in numerous professional societies, on multiple national and international collaborative research projects, and has served as an associate editor for the Nonruminant Nutrition section of the Journal of Animal Science. He received recognition as the AFIA Nonruminant Nutrition Research Award recipient in 2001 – the highest award for research within his species discipline by the American Society of Animal Science (ASAS). He also received in 2008 the ASAS Animal Management Award. In 2010, he received the Cooper Award for Distinguished Research from the U.K. College of Agriculture. He was co-chair of the Digestive Physiology of Pigs meeting which was held for the first time in the United States in May 2012. He also served on the 11th Subcommittee on Swine Nutrition of the National Academy of Sciences/National Research Council to review and revise the Nutrient Requirements of Swine publication. In 2014, he received the ASAS Cromwell Award in Mineral Nutrition and was recognized as an ASAS Fellow in the research category.

Villela is the swine specialist of global marketing at Novus International. He received his bachelor’s degree in animal sciences from Sao Paulo State University in Brazil, and is a senior year Master’s student at the Animal Sciences - Swine Nutrition graduate program of the University of Minnesota. Prior to working at Novus International, Villela was a research assistant at Sao Paulo State University in Brazil, University of Missouri and University of Minnesota, participating of several swine nutrition and management trials, as well as commercial operation interactions. Working at Novus international, he has been engaged with mineral nutrition solutions to increase efficiency of swine businesses globally.