World Egg Day 2011 was filled with initiatives that helped celebrate the "Incredible Edible Egg" while promoting nutrition and community.
Activities began on October 10 with a coupon promotion on the Incredible Edible Egg Facebook page, which drew 44,000 new fans. On Thursday and Friday, Dixie Egg Company owner Jacques Klempf showcased the Good Egg Project and shared easy egg recipes.
Additionally, for the second year in a row, the American Egg Board teamed up with Subway to celebrate World Egg Day, including a promotion this year where the AEB donated one egg for every egg sandwich purchased at Subway restaurants in the Boston area along with Scranton and Wilkes Barre, Pa., from October 3 to October 14. The promotion culminated on World Egg Day with a Good Egg Project Community Breakfast that took place at the New England Center for Homeless Veterans in Boston. Michaels Foods donated 50,000 eggs to the Greater Boston Food Bank as well as 20,000 eggs to food banks in Wilkes Barre and Scranton, Pa.