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News and analysis on the global poultry
and animal feed industries.
Broilers & Layers
on January 1, 2014

McDonald’s new chicken sandwich launches in Brazil

Brazil was chosen to the launching of the newest McDonald’s Chicken Bacon Onion sandwich in the Latin American market. The sandwich, which was developed in Europe, started to be sold in the Brazilian McDonald’s restaurants on July 18 and will be the newest premium item among the chicken-meat based options on the restaurant menu.

The new product offers a tangy mix of chicken meat, bacon, crispy onion, lettuce, spicy cheese and special mayonnaise set up on a sesame- and bacon bits-topped square bun. Before the official launching the sandwich was tested in 23 restaurants in Brasilia city area.
 

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