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News and analysis on the global poultry
and animal feed industries.
Broilers & Layers / Egg Production
on February 22, 2013

German poultry and egg producers benefit from transparency

Opening farms to the public builds consumer trust in modern production methods.

Winning friends and influence – not just the title of a bestselling self-help book, but an important activity for any industry – is sometimes overlooked.

It is sometimes not enough to simply do a good job; you have to let people know about it. How some of Germany’s poultry and…

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