News and analysis for the global poultry industry.
Poultry Processing & Slaughter / Broiler Husbandry
on September 9, 2013

White meat purchases surge amid lag in wings, rotisserie chicken

National Chicken Council survey shows there’s work to be done to increase consumption of rotisserie chicken, dark meat and wings

White meat chicken is the clear-cut favorite chicken product among U.S. consumers, as a survey of chicken-consumer behavior showed shoppers are buying substantially more white meat in 2013. At the same time, consumers are purchasing less rotisserie chicken, dark meat and wings.

More than 1,000 households in all geographic areas…

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