News and analysis on the global poultry
and animal feed industries.
Broilers & Layers / Antibiotic-Free Meat
on January 6, 2014

Chicken, beef and pork: The shifting battle for market share

Shifting consumer demands and changes in industry structure are remaking the competitive landscape for poultry and meat proteins.

Chicken producers are in the catbird seat in the meat-proteins competition headed into 2014. With the supply of chicken in check for now and corn prices forecast to range around $4.50 a bushel, chicken producers expect to win consumer market share from beef while remaining profitable. 

It's a fortuitous balance…

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