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News and analysis on the global poultry
and animal feed industries.
Egg Production
on January 2, 2014

Online egg campaign targets consumers interested in health, breakfast

The American Egg Board’s consumer marketing efforts include an online component which allows for highly targeted advertising and advertorial content to be delivered to specific consumers.

Under the old print/broadcast media model, those marketing to consumers would reach out to a target audience by placing ads in publications or radio and TV programs that appealed to certain demographic segments. Beer advertisements during broadcasts of sporting events and kitchen utensil advertisements sponsoring cooking shows are classic examples…

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