News and analysis for the global poultry industry.
Broiler Husbandry
on January 7, 2014

Tapping poultry’s vast market opportunity in China

Explosive growth in China’s emerging middle class presents US poultry producers with an unprecedented market opportunity. Tapping it will require adjustments in trade policy and marketing.

"You are sitting on top of the No. 1 business in the world with fantastic and phenomenal growth," Matt Tripodi, Euromonitor International, told listeners at the USA Poultry & Egg Export Council winter meeting in Washington D.C.

Tripodi was speaking of the market opportunity for U.S. poultry and egg producers…

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