Advertisement

News and analysis on the global poultry
and animal feed industries.
Poultry Processing & Slaughter / Broilers & Layers / Poultry Welfare
on September 4, 2014
CONSUMER TRUST IN POULTRY

Facing poultry’s consumer trust challenge

The U.S. poultry industry needs to get more engaged with consumers, said a panel of experts who discussed the challenge of building consumer trust.

Where does poultry stand with consumers on issues such as antibiotic usage, animal welfare and food safety What must be done to strengthen trust in poultry and the companies that produce it?

Five experts in the fields of veterinary medicine, food safety, marketing, and consumer behavior addressed these issues in…

To view the full article, please register or login.