News and analysis for the global poultry industry.
Poultry Welfare / Poultry Processing & Slaughter / Broiler Husbandry
on September 4, 2014

Facing poultry’s consumer trust challenge

The U.S. poultry industry needs to get more engaged with consumers, said a panel of experts who discussed the challenge of building consumer trust.

Where does poultry stand with consumers on issues such as antibiotic usage, animal welfare and food safety What must be done to strengthen trust in poultry and the companies that produce it?

Five experts in the fields of veterinary medicine, food safety, marketing, and consumer behavior addressed these issues in…

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