News and analysis for the global poultry industry.
Egg Production
on October 1, 2014

AEB tests if premium packaging designs can increase egg sales

Field trial will test whether improved graphics, brighter colors and highlighted nutritional information on egg cartons can increase retail egg sales.

How much difference can changing the outer appearance of a product label or carton make in a consumer’s perception of the overall likeability and value of a product? Perhaps the most striking example is the original Ford Mustang, which shares most of its under-the-skin components with the Ford Falcon. The…

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