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News and analysis on the global poultry
and animal feed industries.
Poultry Processing & Slaughter
on November 7, 2014
POULTRY MARKETING

How changing retail grocery landscape is impacting poultry sales

A changing consumer and retail environment presents challenges and opportunities for poultry sales in the supermarket meat department.

Understanding supermarket meat department sales trends is critical to the success of poultry marketers, says Sherry Frey, vice president Nielsen Perishables Group.

Speaking at the Chicken Marketing Seminar, Frey told listeners that a holistic view of the store and consumer is critical to success for poultry marketers in a…

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