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News and analysis on the global poultry
and animal feed industries.
Cage-Free Laying Systems / Egg Production
on November 7, 2014

the happy egg co., building a free-range brand one farm at a time

UK-based Noble Foods has partnered with the Arkansas Egg Company to bring its successful welfare-based brand to U.S. consumers.

Noble Foods is the largest egg producer in the U.K., and its the happy egg co. brand, which markets eggs from free-range hens based on an image of enhanced welfare, has enjoyed rapid growth since its introduction to the U.K. market in 2009. About two-thirds of all eggs sold in…

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