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News and analysis on the global poultry
and animal feed industries.
on December 2, 2014
CUSTOMER PROFILE/MARKETS

Buying chicken for Burger King: End-user perspective on protein costs

The CEO at the company in charge of buying meat and poultry proteins for Burger King North America outlined strategies at the Oilseed & Grains Trade Summit for dealing with rising costs.

Keeping 7,100 Burger King restaurants in the U.S. supplied with everything from beef trimmings that go into Whopper burgers and chicken breast filets in Tendergrill sandwiches to fries, soft drinks and packaging, as well as premiums like Pokeman toys for the chain’s younger patrons, is no simple operation.

George Hoffman…

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