Crisis planning and media management in the poultry industry
Being prepared, developing your messages and transparency can help protect and enhance a farmer’s image in the media.
When the media asks a poultry farmer or poultry processor for an interview, it can be pretty daunting. Adverse publicity is never good, but proper poultry industry crisis planning is an opportunity to get your messages across.
Consumers are always interested in food -- and particularly in the meat and…