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News and analysis on the global poultry
and animal feed industries.
on June 1, 2009

Maple Leaf Prime introduces ready-to-cook poultry

More than 95% of consumers said they prepare meals at home

Maple Leaf Prime, Canadian meat manufacturer, announced the introduction of four lines of ready-to-cook poultry products in response to Canadian consumers' feedback.

More than 95% of consumers responded that they prepare meals at home, yet time remains the No. 1 obstacle to getting dinner on the table, according to the release.

"Driven by economic circumstances, we are seeing families return to home meal preparation and time-saving shortcuts are very much welcome in the kitchen particularly when complemented with a diverse range of international spices and seasonings," said Babita Bhattal, marketing manager for Maple Leaf Prime.

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