Lumense, an Atlanta-based developer of real-time chemical sensors capable of continuously monitoring and measuring substances in air and water, has announced today that George Murdoch has joined the company as Vice President of Sales. Murdoch, who was most recently an Executive Vice President at Berkshire Hathaway-owned CTB, Inc., brings to Lumense broad experience building customer relationships and channel partnerships in the agricultural technology and food production industries.

“Lumense’s continuous ammonia monitor, which is going into production this month, is a game-changing product for poultry grow-out houses, as well as other agricultural, environmental, and industrial applications. It is the first of many products within Lumense’s SensorIT™ platform that will enable increased productivity, safety, and sustainability in agriculture and food and beverage production,” said Murdoch. “I’m excited to have the opportunity to work with growers, integrators, and channel partners, both in the US and internationally, to get this important tool launched and into widespread use.”

Murdoch has over 25 years of experience in leadership roles with CTB, Inc. During his tenure in senior management, the agricultural technology company, well known for its Chore-Time, Brock, Fancom, Roxell and Meyn branded products, evolved into a global market leader through product innovation and acquisitions. Murdoch was responsible for developing international sales channels, service capabilities, and strategic partnerships. In his most recent position, he developed and led a new business division formed by integrating three European acquisitions with an American operation, and previously held positions of Business Development Manager, General Manager – Europe, and Sales Manager – Latin America.


Lumense’s continuous ammonia monitor mounts on the wall of a poultry house control room, reads ammonia levels at bird height in the poultry house every two minutes, stores and displays readings within a secure user interface, and provides data to house ventilation controllers. It is currently being tested by major poultry integrators and leading industry researchers with positive results. The product enables better understanding and tighter regulation of ammonia levels, thus improving feed conversion and reducing disease risk.