Advertisement

News and analysis on the global poultry
and animal feed industries.
on December 29, 2009

CIWF, chef present new chicken label

Chicken Out! Campaign announces Debbie Cripps' label design as winner

The Chicken Out! Campaign, run by Hugh Fearnley-Whittingstall and Compassion in World Farming (CIWF), has announced the winner of a design of a new Tesco standard chicken label following an online design competition, according to a press release by CIWF.

The winning label by Debbie Cripps of Moulton, Lincolnshire, England has been presented to Tesco by Fearnley-Whittingstall and Compassion in World Farming in the hopes that the supermarket giant will take an honest approach to poultry labeling.

The Chicken Out! Campaign ran the competition to propose a new label for Tesco’s standard reared chicken after a www.ChickenOut.tv poll found Tesco to have the most misleading chicken label out of five leading UK supermarkets with 76% of the almost 10,000 votes.

“Since Tesco 'won' our most misleading label poll with over three quarters of all votes, we wanted to give the public a chance to propose what they think Tesco should put on the label ,” says Eloise Shavelar, chicken campaign coordinator for CIWF.

Comments powered by Disqus