H-E-B, a grocery chain with a presence in Texas and Mexico, is putting limits on how many eggs a customer can purchase in response to an egg shortage brought on by avian influenza. Customers will be limited to only three cartons (of any size) per purchase.

Scott McClelland, H-E-B Houston president, told the Houston Chronicle that the limit has been put in place to make sure that its regular customers have their shopping needs met. "If we don't put a limit on our eggs, food service operators will fill what they can't get from their distributors from us. Hence the limit."

The overall egg supply in the U.S. has been limited as the egg industry deals with an avian influenza outbreak that has resulted in the deaths of millions of chickens. As a result of the shortage, prices have also been increased.


Other businesses, including restaurant chains Whataburger and Jimmy’s Egg, have recently responded to the egg shortage and price hike. Whataburger is now limiting the hours that it serves breakfast, while Jimmy’s Egg will be absorbing the costs instead of increasing the prices of its menu items as it feels the egg shortage and price increases will be temporary.

Founded in 1905 in Kerrville, Texas, H-E-B serves families all over Texas and Mexico in 155 communities, with more than 340 stores and 76,000 employees.

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