In celebration of National Sandwich Month and to introduce the new Foster Farms All Natural Sliced Turkey lunchmeats, Foster Farms is launching the “Don’t Call Me Basic” turkey sandwich contest to find the most inventive turkey sandwich recipe. Foster Farms is calling on the public to develop unique sandwich creations using its new premium turkey lunchmeat to prove that turkey sandwiches with Foster Farms All Natural Sliced Turkey are anything but basic. The contest grand prize is a luxury weekend getaway to the Napa Valley or $4,000 cash.

Participants can enter the contest by posting a photo of their Foster Farms turkey sandwich creation to Instagram along with the recipe and tagging@FosterFarms and #DontCallMeBasic. Instagram profiles must be public to be eligible. Email entries will also be accepted if sent with recipe and photo to dontcallmebasic@fosterfarms.com. Entries will be judged on appearance, appeal, simplicity/ease of making and originality. The contest kicks off Aug. 1, the start of National Sandwich Month, and the deadline to enter is Aug. 31 at 11:59 p.m. PDT. The contest is open to all U.S. residents over the age of 18.

“We’re hosting the ‘Don’t Call Me Basic’ sandwich contest to show that the superior taste of our new line of Foster Farms All Natural Sliced Turkey premium lunchmeat will liven up any sandwich,” said TJ Johnson, director of marketing for Foster Farms turkey. “We encourage people to get creative with their combinations to demonstrate that any sandwich with Foster Farms turkey is not your basic ‘wich.” 

The grand prize winner will be announced in early September and will receive his or her choice of a two-night stay for two at a Napa Valley luxury hotel, travel to/from the Napa Valley and a gourmet picnic lunch ($4,000 value) or $4,000 cash. Contestants will also be eligible to win a weekly prize simply by entering. Four weekly drawings will be held for either a high-end panini press or gourmet picnic basket set and one winner will be chosen at random each week from all eligible entries. Drawing winners will be announced each Friday in August.

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Sandwich concoctions will be judged by a panel of culinary and food industry professionals, who will select five recipe finalists. The final five will be judged by a panel of food and lifestyle bloggers.

Foster Farms All Natural Sliced Turkey lunchmeat is available now at retailers throughout California and the Pacific Northwest, including Safeway, Vons, Raley’s and select Albertsons. The product is available in two varieties, Slow Oven Roasted Turkey Breast and Honey Roasted & Smoked Turkey Breast, and is free of nitrates and nitrites and 98 percent fat free. Simply roasted, sliced and packaged, the new line of premium turkey lunchmeat is made with 100 percent turkey breast and contains no chemicals, preservatives, artificial ingredients or colors. The Slow Oven Roasted Turkey Breast has 35 percent less sodium than the average sliced turkey breast. A complete list of Contest Rules & Regulations is available at www.fosterfarms.com/dontcallmebasic.pdf.