Between 2002 and 2011, the consumption of poultry meat increased globally by 39 percent. Today poultry is the second most consumed animal protein after seafood and the trend indicates that consumers will continue to demand healthier, enriched and differentiated foods. With improved opportunities, greater challenges to the producer and an increasingly competitive market, the Latin American poultry industry is critical to the global challenge of raising enough protein to feed a world population of nine billion people by 2050.

Focusing on opportunities, Alltech contributed as a “Gold Participant” at the 24th Latin American Congress of the Poultry Industry (CLA2015) Sept. 8-11 in Guayaquil, Ecuador. The Congress gathered the region’s top producers, scientists and business managers in the poultry industry to discuss health, nutrition, genetics production and environmental management topics.

To familiarize the Latin American industry with the latest advances and trends in nutrition, Alltech presented technical and business lectures including “The layer of the future” by Baltazar Jasso Morán, manager of poultry products production of El Calvario, Mexico, and “Leadership, attitude and service” by Alejandro Romero, marketing manager for Alltech Latin America.

Alltech also hosted a workshop on eggshell quality under the leadership of Dr. Bianca Martins, technical manager for Alltech Latin America, to show the current market quality of eggs and nutrition improvements that could advance eggshell quality. Martins, an expert in poultry production and nutrition, emphasized that feeding organic trace minerals enhances bioavailability and in turn, improves eggshell quality.

In the framework of the Latin American Poultry Congress, Guilherme Minozzo, Alltech vice president for Latin America, hosted the fifth edition of the Alltech CLUB SUMMIT, a special meeting to discuss, share ideas and consider effective solutions to the current challenges of the poultry industry. The summit took place at the Bankers Club, Ecuador’s most exclusive private club, with the participation of more than 230 distinguished business executives and leaders in the sector.


“In an industry such as the poultry industry, where almost everyone produces similarly, differentiation is the key. The challenge to be different includes sustainability and taking care of the environment. Increased production means that nutrition must go hand-in-hand with genetics,” said Minozzo.

Steve Elliott, Alltech’s global director for the Mineral Management division, addressed Total Replacement Technology in the poultry business. “Mineral nutrition is no longer responding to deficiencies; it is addressing the scientific challenges affecting the efficiency and profitability of poultry operations. To address those challenges, mineral nutrition in the future must be different,” said Elliott.

Paulo Rigolin, Alltech’s global director for poultry, discussed the power of DHA and the future of food. “More than ever before, consumers are now concerned about their health, and they have evidence of DHA omega-3’s efficacy. Even the international organizations are recommending a daily intake of DHA. This offers a great opportunity for the poultry sector, including DHA-enriched eggs or chicken, that meets customer expectations, and improves animal performance,” Rigolín said.

Finally, Alejandro Romero, Alltech’s marketing manager for Latin America, addressed the topic of consumer demands, emphasizing the major opportunities available in Latin America as a result of the increasing demand for healthier food. He stressed that the industry’s vision should follow the market trends to prevent being left behind.

“Food self-sufficiency is a topic that has become increasingly relevant as a result of issues generated by the ongoing price increases and food shortages. How will we feed the world in 2050, as the population continues to grow and demand… or rather forcefully demand healthy, enriched and sustainable products? The market is already reacting and we should not miss any opportunities,” Romero said.