Novus International, Inc., a leader in animal nutrition, recently launched a new global advertising campaign, "Realize the Hidden Value," which highlights the added-value of the company's specialty nutrition solutions, beyond traditional product functions of competitive offerings. By incorporating feed ingredient solutions from Novus into animal diets, customers can extract improved production parameters from their operations, including reduced feed costs, less waste and optimized health through nutrition.

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"We recognize feed costs are one of the greatest inputs in animal production. In our discussions with many customers about what's most important to them, simply making a profit is top of the list," commented Tracy Snider, executive marketing communications manager at Novus. "At Novus, we direct our energies to helping our customers become more efficient at protein production so that more globally available and affordable food can be secured."