DSM Nutritional Products has responded to the growing demand for reliable and traceable products with the introduction of the Quality for Life seal across all its products and services for the feed and food industry.

The Quality for Life initiative, recently introduced to the feed industry at VIV Asia 2009, stands for ingredient quality, offers a clear point of differentiation and gives the assurance that DSM is committed to ensuring product quality and safety, according to the company.


"Quality for Life represents DSM's commitment to global quality, assuring customers of the same ingredient quality and safety standards, wherever they are in the world," says Ruy Freire, DSM Nutritional Products President, Animal Nutrition & Health. "The introduction of our Quality for Life seal across all DSM products for the feed and food industry formalizes these practices and gives customers a tangible certification of our initiative."