Celebrating 15 years of Aviagen® and Pure Breed’s strategic relationship, Aviagen CEO Jan Henriksen visited the company in Saudi Arabia and heard first-hand from its key distributor on new expansion plans.

A delegation of Aviagen senior representatives joined Henriksen as they met Chairman of Pure Breed Hosam Al Yousof and his team.

Pure Breed, the Ross® distributor for Saudi Arabia, the Gulf States and Yemen, provided a strategic overview on the company’s vision for supplying Ross 308 in the region and updated the Aviagen delegation on its investments in facilities, including its new feed mill—the only one of its kind producing heat-treated, biosecure feed for its own GP farms in the country.


Discussing the visit, Henriksen said, “This was a great opportunity for us to meet Hosam Al Hosam and the Pure Breed team, hear about their plans for the future and cement our long-standing relationship with them. This is our 15th year of working with Pure Breed and we look forward to our strong cooperation for many years to come.”

Pure Breed, currently exporting approximately 2 million parent stock to Yemen and the Gulf region, also focused on the restructuring of its Distributor Customer Focus Team to supply customer service to the Saudi industry with Aviagen’s support.

Al Yousof commented, “It was our pleasure to welcome Jan and the Aviagen team to Pure Breed to discuss our restructuring plans with them as well as our plans to work together in the future. We are proud of our continuous investment in our facilities which ensures we have the highest quality product and services on offer to the local Saudi customers as well as those further afield.”