Animal protein producers in Middle Eastern and African countries will gain a new trade fair in 2016 geared specifically to their needs: VIV MEA. VIV MEA will serve the poultry, aquaculture and dairy industries in the Middle East/Africa region.
More than 30 years ago, VIV started as a concept for animal production in poultry and pigs and became an innovator on the subject. VIV stretched its profile and shaped it to today’s requirements on meat safety. The concept is called Feed to Meat and involves all sectors in the meat production chain.
Animal feed production and further meat processing will be added to the exhibition profile. As a result VIV MEA will become a platform where all participants in animal production can work together to provide the guarantees consumers are demanding.
VIV MEA will be co-located with Global Forum for Innovations in Agriculture (GFIA) 2016 to deliver the largest events on sustainable agriculture innovations in the Middle East. VIV MEA will be held from February 15-17, 2016, at the Abu Dhabi National Exhibition Company (ADNEC) in Abu Dhabi.
GFIA will be staging its flagship global edition in Abu Dhabi for the third consecutive year, while VIV Worldwide will be bringing its brand of highly successful livestock production events to the Middle East for the first time. VIV MEA joins VIV Europe and VIV Asia as the third international hub in the organizer’s portfolio of major business events for the animal protein sectors.
WATT to present session on broiler meat trade, welfare
WATT Global Media will present “Broiler Meat Trade & Welfare: Focus Middle East/Africa” at VIV MEA on February 15 from 11 a.m. to noon. The session will feature Dominic Elfick, international region product manager at Aviagen, and Erol Sengor, a retired professor from Afyon Kocatepe University. They will discuss how production and trade are growing in the region and how poultry welfare is impacting on production choices.
When and where
Location
Abu Dhabi National Exhibition Company (ADNEC)
Khaleej Al Arabi Street
P.O. Box 5546
Abu Dhabi
United Arab Emirates
Exhibition dates
February 15-17, 2016, 9:30 a.m. to 5:30 p.m.
For more information:
