In November, Marel Stork Poultry Processing held its first Poultry ShowHow in Copenhagen. Poultry processors from around the world gathered in Denmark to be informed about the latest developments in their industry.

Processors from countries such as UK, Poland, France, Romania, Turkey, Russia, Colombia and Australia gathered in the company's Progress Point demo center for a day full of product launches, live demonstrations and knowledge sessions. The participants were at the front row of experiencing a thorough, in-depth picture of the most advanced solutions Marel Stork has to offer now and in the near future.

Activities centered around the theme “from Complex to Relax,” with suggestions of ways that processors can relax, while their daily complex production challenges are being perfectly managed. Integrated line solutions revealed the obtainable reduction in complexity of the poultry process flow. Showcases featuring working portioning, grading, batching, packing and labeling lines provided a unique hands-on experience. The real-life systems and software solutions offered a clear outlook on the way Marel Stork envisions the future of poultry processing.

Arie Tulp, the company’s marketing and sales director, was very satisfied with the successful event. He said, "In Copenhagen, we could pay much more attention to our customers than we usually can at trade shows, that's why we feel our Poultry ShowHow is so significant and valuable to all participants." 

Marel Stork specialists gave interesting presentations about key topics like smart product allocation, value-added fillet processing and smooth order handling. In addition to the company's expert presenters, two external speakers, Nan-Dirk Mulder (Rabobank) and Shai Barbut (University of Guelph) put the poultry industry into new perspectives.


"We were pleased to share our high-tech knowledge and to be able to exchange experiences with our customers in such a highly focused setting. All attendants expressed that this was a useful event," Tulp said. "Considering the visitors' enthusiastic responses, a second Poultry ShowHow in 2017 will certainly be put on our agenda."