Members of hatcheries and breeding companies from Belgium and the Netherlands recently held a general meeting. Pas Reform hosted the event at its global distribution center in Doetinchem, the Netherlands. Attendees represented more than 50 companies and included delegates from Aviagen, Cobb, Hubbard, Lohmann and Hendrix Genetics.

Following the meeting, Pas Reform’s CEO Harm Langen outlined Pas Reform’s recently launched SmartGrowth program, which will support customers around the world with smart, integrated, sustainable hatchery solutions.


Bouke Hamminga, Pas Reform’s international sales and business development director, closed the afternoon with a detailed perspective on “the sustainable hatchery,” as needing a complete range of solutions, not only to address environmental concerns, but also to provide robust governance for food safety and public health, animal health and welfare, as well as innovation in new technologies to drive greater efficiency and process control.

“The need for close, cooperative links between breeding companies and hatcheries has never been greater,” concluded Langen. “This is where quality begins and where standards are set that have implications throughout the poultry value chain, as it scales up to meet substantial increases in demand in the coming years.”