Gainco, Inc., has announced that Humberto Hernandez has joined the company as product marketing manager. Gainco is a U.S.-based manufacturer of yield enhancement and yield tracking systems and equipment for poultry, meat and other food processing operations.

In this position, Hernandez is responsible for commercial direction and product support on new and existing Gainco products. He is also responsible for providing market guidance to the company’s product development teams based on market research and collaboration with technical sales specialists.

Hernandez’s career includes 22 years of participation in the poultry industry. Prior to joining Gainco, he held a variety of sales and product management positions at ChickMaster Incubator Company, serving most recently as director of worldwide marketing. He has also held positions in international sales and management at Vet Brands International and Merial.

Hernandez holds a BSc degree in Animal Science from Texas A&M University and an MBA degree from Thunderbird School of Global Management in Glendale, AZ.

Commenting on the appointment of Hernandez, Paul Pirozzola, vice president of marketing for Gainco and its parent company Bettcher Industries, said, “Humberto brings an impressive background and extensive experience to Gainco and his new position. He has a proven track record of market development and product management success, as well as a solid reputation for understanding and responding to the needs of customers. We are delighted to welcome him to Gainco and look forward to the contributions he will make to our marketing efforts.”