USDA Certified Organic means the birds are raised in a free-range environment on certified organic farms, fed an organic diet of grains that are free of genetically modified organisms (GMOs) with no animal by-products and that antibiotics were never administered. This new launch will help operators satisfy patrons, the company stated, especially as consumer demand for organically produced goods has shown double-digit growth in recent years.
“We’re excited to introduce an organic product to the foodservice space and lead the way by providing product attributes that consumers have been asking about for years,” said Doug Wickman, vice president of foodservice marketing and business development. “We’ve already received great feedback from the Harvestland No Antibiotics Ever line and look forward to working with operators to introduce Harvestland Organic Chicken to their customers. Organic offerings provide a clearly defined set of powerful advantage-driven menu attributes that consumers want and are willing to pay more for today.”
Perdue’s Harvestland Organic Frozen Chicken is available nationwide in the following formats: whole bird, boneless skinless breast and boneless skinless thighs. Harvestland Organic Fresh Chicken is available in select Eastern markets in those same formats.