Novogen and Hubbard have entered into a strategic agreement with Wincorp International for the distribution of the NOVOgen Brown and NOVOgen White layers in multiple states in the U.S. This agreement goes into effect immediately and includes the supply to the major commercial egg producing states in the United States and also permits the export of Novogen layers to certain countries on a non-exclusive basis.
Large volumes of Novogen breeding stock have already been placed in the Wincorp International facilities and will continue to be placed with the final goal to obtain a minimum 20 percent market share in the U.S. within 5 years.
This agreement further solidifies the business relationship which exists between Wincorp International, Hubbard LLC, and Groupe Grimaud. The association began through Wincorp’s subsidiary International Poultry Breeders (IPB). Originally Hubbard LLC supplied IPB’s South Georgia operation with a limited number of Hubbard M99 breeder males, but in the last few years this relationship has grown whereby the M99xHubbard Classic breeder package is now widely supplied across all their locations in Arkansas, Georgia, Tennessee and Jamaica.
“We are delighted to continue our successful business relationship with the Hubbard LLC team through the distribution of Novogen products in the large egg producing states inside the U.S. The Novogen products are not new to the Wincorp operations and have been tested extensively and proven in our operations overseas. We look forward to a long and fruitful relationship between the Wincorp and Novogen teams”, said Stephen Levy, president of Wincorp International. “We have invested widely in recent years giving our customers the assurance needed for success in their own operations. The Novogen products fit our business model of methodical expansion and will provide our increasing customer base with additional options from our portfolio of products.”