Merial, the animal health division of Sanofi, has announced the appointment of Pierluigi Crippa to the position of Head of Business Operations Europe, Middle East & Africa (EMEA). He will report to Steffen Saltofte, head of the Global Business Operations at Merial. Covering 93 countries, EMEA is the second largest region in Merial with a broad portfolio across the pets, equine, avian, livestock and swine businesses. Crippa will be responsible for leading the commercial operations and implementing the growth strategies in the region.
Crippa has a long experience in Merial. He joined Rhône Merieux in 1993 as general manager & general director of Istituto di Sviluppo Biologico Italiano. In 1997, he became general manager for Merial in Italy and in 2000 head of Avian Global Enterprise. He moved to the position of Merial Italy country manager in 2005 before becoming the head of EMEA Emerging Markets in 2012.
"Europe is a key region for Merial with very diverse markets and a competitive environment. There is no doubt that Pierluigi’s experience and proven track record will strengthen the EMEA Region,” said Steffen Saltofte, head of Global Business Operations, Merial.
Crippa is a graduate of the University of Milan and holds a PhD in Animal Science.