Farmland donated 75,000 combined pounds of protein to Midwest food banks in Denver, Milwaukee and Kansas City, providing more than 300,000 servings to local families in need. These donations marked the culmination of Farmland's recent Bacon for Santa holiday campaign, a commitment to donate one pound of protein to local food banks for every #BaconForSanta hashtag used on social media from Dec. 1 through Dec. 24.
Farmland partnered with Food Bank of the Rockies, Feeding America Eastern Wisconsin, and Harvesters—The Community Food Network to spread holiday cheer and raise awareness of food insecurity. As part of the Bacon for Santa program, Farmland encouraged bacon lovers to pledge to leave bacon for Santa on Christmas Eve, instead of the traditional milk and cookies, to trigger a donation to a local food bank. These donations helped to support the brand's ongoing commitment to help those in need through its Helping Hungry Homes program, a coast-to-coast initiative to fight hunger.
"Smithfield Foods' family of brands, including Farmland, has made more than 250 donations across the country through the company's Helping Hungry Homes program," said Dennis Pittman, senior director of Corporate Communications and Public Affairs for Smithfield. "With Farmland's rich history in the Midwest, we're privileged to help give back to the local community with more than 300,000 servings of protein and bring the Farmland Bacon for Santa campaign full circle."
Smithfield Foods has a long history of stocking food banks, supporting after-school nutrition programs and providing food relief in the wake of natural disasters. In January 2008, Smithfield established their Helping Hungry Homes initiatives to help ensure that American families in need do not go hungry.