Hain Pure Protein Corporation (HPPC) has introduced a new line of pre-sliced organic chicken breast to be marketed under the Plainville Farms deli line.

The addition of the sliced chicken product extends the Plainville Farms line beyond its core area of turkey.

Hain Pure Protein, a subsidiary of natural and organic products company Hain Celestial, introduced the new product, along with a new Plainville Farms logo, at the 2016 Annual Meat Conference, held in Nashville, Tennessee. The new product and logo will also be showcased later in March at the Natural Products Expo West in Anaheim, California.

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"Plainville Farms has been raising turkey on family farms since 1835 and as part of HPPC has expanded its product offerings and distribution to consumers across the United States," said Jay Lieberman, Chief Executive Officer of HPPC.

"Our commitment to the standards and values that have made this brand beloved to generations of families has enabled us to grow in current and new product areas, particularly whole, holiday and ground turkey, as well as deli products including organic chicken.  Our new logo, packaging, products and consumer campaign will enhance communication of our product features and benefits to meet evolving consumer demand for natural and organic poultry products, while the retention of our Earthwise  seal demonstrates our continued commitment to quality and consistency."