Maple Leaf Foods kicked off “Feed it Forward” on Family Day, a national recognition program to honor selfless Canadians who improve people’s lives and make their communities better with good food. In addition, the company surprised 10,000 Canadians with free groceries and savings.

“Food is a powerful means to build community and individual capacity,” said Lynda Kuhn, SVP, Sustainability and Public Affairs, Maple Leaf Foods. “Despite the current economic environment, countless Canadians continue to volunteer and work tirelessly to help people lead better, healthier lives with good food. They are finding ways to help people eat well – and we want to support them.”

Canadians are encouraged to nominate a volunteer or an employee of a not-for-profit organization or community group who is deeply committed to improving people’s lives with good food, nutrition and skill building.

Whether they have put in place a program to nourish school children, deliver food and nutrition education for people who need support, or use food as a way to bring people together and teach valuable life skills – Maple Leaf wants to hear about them.

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Ten nominees will be selected across Canada to receive a $10,000 donation towards his or her charitable cause. One special nominee and the person who nominated them will also receive a year’s worth of free Maple Leaf groceries. The nominator will have the opportunity to present the person they nominated with the donation check at a gratitude BBQ hosted by Maple Leaf this summer.

“The reality that 1 in 8 families and 1 in 6 children face hunger on a regular basis is inconceivable in a country with as much abundance as Canada,” added Kuhn. “Let’s ‘Feed it Forward’ to thank and recognize the people in our communities who have made a positive difference by feeding the potential of others.”

For more information, complete rules and regulations and to submit a nomination, visit: feed-it-forward-donation and #FeeditForward on Twitter.