Denmark: DLG reduces livestock feed outlets

Denmark's largest feed manufacturer is changing the structure for its national retail business

Denmark's largest feed manufacturer, Dansk Landbrugs Grovvareselskab (DLG), is changing the structure for its national retail business by reducing the number of outlets selling livestock feeds. Beginning at the start of June, products for cattle and pigs will be sold by a total of 10 specialized centers, five in each of the main regions nationally. The production of the feeds will still be controlled from the head office. Managing director Asbjørn Børsting has described the move as matching market trends in which customers are fewer in number, bigger in size and needing a more specialized service.
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