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Industry News & Trends
on April 13, 2016

NASCAR Race Hub to broadcast from Smithfield headquarters

Events during race weekend include bacon-eating contest

On April 21, Smithfield Foods, sponsor of the No. 43 Richard Petty Motorsports (RPM) race team, is bringing the excitement of racing to Smithfield, Va., leading up to race weekend at their "home track," Richmond International Raceway.

FS1's NASCAR Race Hub program will broadcast LIVE from the Smithfield Foods' headquarters. "The King" Petty and No. 43 driver Aric Almirola will be onsite to discuss the upcoming race and meet with fans. The event will include an amateur bacon eating contest and feature two of Petty's most iconic cars on display.

"We're in the fifth year of our partnership with the Smithfield family, and I can tell you that they get as excited about race weekends as we do!" said Almirola. "It's cool that they are bringing in these fantastic displays and a great show like NASCAR Race Hub to broadcast in their hometown, really allowing fellow employees and local residents to share in the excitement."

During the broadcast, Smithfield will announce a 25,000-pound protein donation to FeedMore's Central Virginia Food Bank that serves the greater Richmond community as part of the company's Helping Hungry Homes® nationwide hunger-relief tour. This donation, made in partnership with Richmond-area Kroger stores, RPM, and Richmond International Raceway, will provide more than 100,000 servings of protein to families suffering from food insecurity.

“One thing that makes Smithfield special as a company is that they are a place, too. When you come here to the town, you can really feel how the company is deeply rooted to its heritage and history here," said Petty. "That includes lending a hand to your neighbor.... It is especially meaningful to have partners who care about giving back to the communities that support them. This significant donation to the FeedMore food bank in Richmond will go a long way to help families in need."

"As a global food company, it's our responsibility to do our part to help alleviate hunger," said Weber, Smithfield VP of Sponsorships. "We've made more than 250 donations across the country since founding our Helping Hungry Homes program in 2008."

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