chicken gains nmcs 2015According to the 2015 National Meat Case Study, retail prices during 2015 had a significant impact on poultry and pork’s performance on the shelf. This month’s edition of WATT PoultryUSA covers Jerry Kelly’s report on the NMCS results at the 2016 Annual Meat Conference.

Pork, poultry and ground beef all showed gains on whole-muscle beef last year. Fresh meat packaging simultaneously showed an increase in natural and organic labeling claims, more store branding and vacuum packaging.

The NMCS study showed:

  • Pork and turkey gained in the percentage of packages and pounds on display in the supermarket fresh meat retail cases that were surveyed.
  • Chicken led all meats in gains in the percentage of packages and pounds on display in the U.S. club stores surveyed, with pork and ground beef also making gains.
  • Poultry (chicken and turkey) and ground beef gained percent of linear feet of packaging in the fresh meat retail case, edging out whole-muscle beef and lamb.

Learn more about the results of the 2015 NMCS study in this month’s edition of WATT PoultryUSA.