Pas Reform’s international expansion strategy continues in Asia, with news that the company has appointed Chang Jhen Corporation as its representative in Taiwan.

The Taiwanese company, originally Si-Fu Enterprise, has a 40-year heritage in the country’s poultry industry and, with a pioneering and progressive outlook, has worked with industry partners and customers since the ‘90’s to drive up standards for greater efficiency, uniformity and consistency in poultry production. Chang Jhen Corporation also represents a number of poultry house equipment suppliers, as well as cooperating with C-Lines of France for the building of pre-fabricated poultry houses.

General manager Norman Chen, who is driving expansion for Chang Jhen, says he is committed to introducing professional standards of poultry housing and equipment from overseas, to support improvements in farming methods and skills levels.

“Raising standards and supporting skills development go hand in hand. Our aim is to support development in both these key areas in Taiwan,” says Chen. “With Pas Reform single-stage incubation technologies, strong after-sales support and access to Pas Reform Academy, we will work closely with our customers here to achieve both.”

Pas Reform’s CEO Harm Langen has welcomed Chen and his team to Pas Reform’s growing international family, saying, “We are delighted to welcome Chang Jhen Corporation as our new representative in Taiwan. They are committed to improving standards and skills in Taiwan’s poultry industry, and we look forward to supporting their continuing growth in the years to come.”