Tyson Foods, Inc. has named Felicia Collins vice president, corporate communications. In this new role, Collins will lead the company’s public relations, social media and internal communications teams. She will report to Sara Lilygren, executive vice president of corporate affairs.

Collins is a food industry veteran with nearly 25 years of communications expertise. Throughout her career, she has developed groundbreaking programs to help advance and protect the reputations of a number of leading companies and organizations. Most recently, she served as the chief communications officer/vice president of corporate communications for California-based ingredient producer Ventura Foods where she built the corporate communications function, including the company’s corporate social responsibility strategy, and employee communications and corporate reputation platforms.

“Felicia’s experience working across the food industry, combined with her passion for developing talent, is the absolute right fit for Tyson Foods,” said Lilygren. “We’re excited about the innovative thinking she will bring to our business and are confident that our teams will benefit and grow under her leadership.”

Prior to Ventura Foods, Collins spent five years with global communications marketing firm Edelman, as group lead for food and nutrition in Washington, D.C. and as senior vice president of food and nutrition in the firm’s Chicago office. In this role, she led the agency’s Walmart food business, including the creation and launch of the “Making Healthy Food Affordable” platform with First Lady Michelle Obama.