Al Rawdah, also known as Emirates Modern Poultry Co, has announced an investment of AED120 million (US32.7 million) in a new poultry farm in the Liwa area of Abu Dhabi, reports Arabian Business.
The company says the investment demonstrates a commitment to the UAE's food security, as it will reduce Al Rawdah’s reliance on imported hatching eggs by 50 percent.
After Al Rawdah signed contracts with LAE-Anlagenbau for the poultry house equipment, Amandus Kahl for the feed mills and Prompt Contracting for contractual works, the first phase of construction started.
The 5-million square meter farm includes six poultry houses, with each housing 7,000 birds.
“We are very proud to announce the launch of our new Liwa facility, which will be of tremendous long-term benefit to both Al Rawdah's operations and the UAE's poultry sector,” said Al Rawdah's chairman, Abdalla Al Owais. “The country as a whole will benefit from increased food security and sustainable development through a state of the art facility that can produce its own eggs, hatch its own chicks and guarantee long-term sustainability and excellence.”
Al Rawdah a diversified company
According to the company’s web site, Al Rawdah was established in 1994 as a subsidiary of the Emirates Rawabi Group. Covering 538 hectares and with a processing capacity of 45,000 birds daily, its primary poultry facility is located 40 kilometers from Dubai.
Production facilities are modern and in line with international standards, and its fresh chicken and processed meat products hold a 35 percent share in the United Arab Emirates’ market. All products are guaranteed 100 percent Halal and produced to ISO and HACCP standards. The company directly supplies a wide range of domestic customers in the retail and hospitality sectors, and Al Rawdah frozen products are exported to Kuwait, Lebanon and Qatar.
Also part of the group are Al Rawdah Dairy, whose products include dairy products and fruit juices, and feed company, Green Fields.
According to Arabian Business, Al Rawdah saw turnover of AED180 million (US$49 million) in 2015, and an increase of 10 percent is forecast for sales this year.