A new channel called The Other White Meat has been created on social networking Web site YouTube by the Pork Checkoff.

Pork fans can submit a video about their best tip for grilling pork through August. Three finalists will be selected for a live grill-off in New York City where each will prepare a pork recipe that showcases their tip.  

The Web site also includes video from Guy Fieri, a "pal-of-pork," who is the face and voice of The Other White Meat Tour '09.