Todd Firkins named Executive Director of U.S. Food Animal Marketing at Merck Animal Health
Merck Animal Health announces new appointment
Merck Animal Health is pleased to announce that Todd Firkins has joined the company as the Executive Director of U.S. Food Animal Marketing. With more than 20 years’ experience in the animal health industry, Todd brings an extensive background in sales, marketing and management, as well as considerable knowledge of our business.
“We are excited to have an individual of this caliber join our team,” said Shannon Kellner, Associate Vice President, Food Animal, Merck Animal Health. “In this newly created role, Todd will help us build on our greatest strengths and successes, as well as streamline our marketing team and functions to better align with and support the evolving needs of our customers and sales operations.”
Todd, who comes to us from Bayer Animal Health, where he led the U.S. livestock category since 2006, also will be responsible for leading the development and execution of marketing programs for the Food Animal product portfolio to support the company’s business plan and organizational objectives.
“Merck Animal Health is built on solid science, a commitment to animal health and well-being, and an unwavering focus on its customers,” said Firkins. “It’s an honor to be part of this organization and an amazing opportunity to build and lead a cutting-edge marketing team that will underpin many of the company’s objectives – including a commitment to unparalleled customer satisfaction, anticipating and meeting unmet customer needs and creating significant value for them, while also becoming the preeminent animal health company in the industry.”
A graduate of Texas A&M University, Todd is an active member of a myriad of professional associations, including the National Cattlemen’s Beef Association, National Pork Producers Council and Center for Beef Excellence.