BIOMIN streamlines Digestarom product portfolio
Stronger Digestarom® product portfolio delivers greater customer value
In an effort to focus on major livestock species, BIOMIN has streamlined the number of products within the Digestarom® phytogenic feed additive portfolio.
“A stronger Digestarom® product portfolio should ultimately deliver greater customer value,” commented Michael Noonan, Global Product Manager Phytogenics at BIOMIN. “We have seen a great deal of interest from integrators, producers and feed millers worldwide who are interested in a focused way to improve feed efficiency, particularly given the competitive global market context,” he added.
The effort will generate efficiencies and allow BIOMIN to allocate further attention, R&D and service to the application of phytogenic feed additives (PFAs) in poultry, swine, cattle and aquaculture species, including shrimp and fish. These areas are expected to produce the greatest increase in animal-derived protein products in the coming decades. The narrowed focus aligns the product offering with the core competency of BIOMIN in serving these areas of the agricultural sector.
The phytogenic feed additive market has already topped US$500 million in annual sales. Of the one billion tons of feed used worldwide, just 3% were used in conjunction with phytogenic feed additives in 2015. The move away from antibiotic growth promoters and the uptake of novel growth promoters should boost demand for PFAs considerably in the future.
Application of select PFAs offers a number of benefits to producers, including enhanced animal performance, better feed digestibility, improved feed efficiency and reduced emissions.
“Digestarom® is uniquely positioned to help the industry achieve sustainable, profitable production thanks to its one-of-a-kind formulation, documented mode of action, and proven efficacy in numerous field trials,” remarked Mr. Noonan, adding that “the bottom line is better feed efficiency, and at the end of the day that means protecting or improving profits.”
In total three products have been discontinued, while those for horses, rabbits and companion animals are no longer stocked—being available only on request.
Photo credit: © BIOMIN Holding GmbH
Michael Noonan, BIOMIN Global Product Line Manager - Phytogenics