To De Heus, Coops is a key partner for reinforcing its regional position in the east of the country. With a compound feed turnover of more than 115,000 tons, Coops Mengvoeders has a leading position in the the production and sale of compound feed for pigs and cattle east of the Netherlands.
As a family business with a strong regional position in the east of the Netherlands, Coops sees room for more growth. Since their inception, both De Heus and Coops have been powerful, enterprising family businesses, with strong similarities in market perspective, business management and sales approach.
Coops will continue its autonomous management and will make use of the knowledge and experience of De Heus’ international expertise center.
“I carefully selected the right candidate for Coops. As part of De Heus, a private company, we can continue our market approach and activities autonomously, maintain our identity and employment,” said Henk-Jan Coops, owner of Coops Mengvoeders.
With its favorable position in the east of the Netherlands and strong customer relations in this area, Coops offers De Heus an excellent base to reinforce its position in this region. Furthermore, the current location of Coops offers opportunities for further growth.
Coops Mengvoeders will continue its business activities under the current name. The existing management will remain active within the company and will autonomously continue the company’s policy.