INFOGRAPHIC: Nine out of 10 US consumers choose chicken

The demand for chicken in the U.S. shows no signs of slowing down as consumers anticipate eating more chicken over the next 12 months.

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According to a new survey commissioned by the National Chicken Council, chicken is the choice protein for nine in 10 U.S. consumers. Chicken consumption has hit a three-year high, with more chicken purchases expected to be made by consumers in 2017.

The survey revealed the demand for chicken in the U.S. shows no signs of slowing down as 21 percent of consumers anticipate eating more chicken from supermarkets and 14 percent from food service establishments over the next 12 months. Consumption of chicken from food service establishments rose 7.5 percent from 2015.

As also seen previously in 2015's survey, consumers want to know where their food comes from; consumers reported having the greatest interest in poultry products boasting claims like "locally raised" or indicating the country of origin on the label.

When prompted, 71 percent of consumers were extremely or very concerned about food safety, and 57 percent about hormone and steroid use, despite that the U.S. law bans them; while only 19 percent of respondents were extremely or very concerned about the time it takes to raise a chicken.  

Trust was found to be a point of differentiation among chicken consumers, impacting who they go to for information and how and where they shop. The U.S. Department of Agriculture (USDA) and other government sources of information were trusted by 55 percent of consumers, with grocery stores coming in second at 43 percent compared to just 8 percent for blogs and 7 percent for celebrities.

The survey on U.S. chicken consumption was conducted online by ORC International, June 6-9, 2016, among 1,017 adults. Funding was provided by Elanco and WATT Global Media.

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