Allen Harim Foods has established an exclusive partnership with C&S Wholesale Grocers, to distribute its signature Nature’s Sensation brand of no antibiotics ever, 100 percent vegetarian-fed chicken to independent grocers nationwide.
“This partnership positions our company for tremendous growth moving forward,” said Jack Coleman, senior director of sales and marketing for Allen Harim. “This is the largest and most progressive distributor in the marketplace so we are excited to see how this partnership will enhance our reach.”
Allen Harim has moved to a 100 percent vegetarian feed, to meet rising consumer demand for quality, fresh and healthy poultry products. A new logo and packaging that highlights these changes were unveiled recently across the Northeast and Mid-Atlantic.
“We are very excited about this partnership with Allen,” said Jason Lindsey, National Poultry Buyer for C&S Wholesale Grocers, said in a press release. “They are a great partner in this and give us the ability to provide a never ever program to all of our customers in this growing category.”
Allen Harim has grown the Nature’s Sensation product line by more than 80 percent in the last year, and Coleman expects similar growth this year with the addition of new product offerings and private label partnerships. The company plans to continue expansion of the premium brand into other categories throughout 2016.
Nature’s Sensation is one of three brands of poultry available through Allen Harim including Allen Harim traditional and Halal certified brands. All products are 100 percent vegetarian fed and are hand-raised on family farms.