BRF produces chicken products sold under the Sadia brand, which is a leading chicken brand offered to the Brazilian market.
“BRF Sadia is improving the lives of more than 40 million birds under the Certified Humane Brasil program,” said Luiz Mazzon, director of Certified Humane in South America. “We expect this program to continue to grow as more and more consumers demand humanely-raised food.”
Headquartered in Herndon, Virginia, HFAC is a leading international nonprofit certification program improving the lives of millions of farm animals in food production. Today, the Certified Humane label can be found on meat, poultry, egg, and dairy products in five countries – the U.S., Canada, Brazil, Chile and Peru.
Certified Humane requirements
Under the Certified Humane program, producers must use HFAC’s precise Animal Care Standards for the humane treatment of farm animals raised in food production and be inspected regularly to be in compliance with the Certified Humane program. Animals must receive a nutritious diet without antibiotics and must be raised with shelter, resting areas and space sufficient to support natural behaviors, like spreading their wings, perching on posts, living cage-free lives and moving freely on pastures.
Adele Douglass, executive director for HFAC, said BRF’s commitment to humane farm animal care will resonate with other food producers and farms worldwide. “Having one of the largest food companies in the world commit to raising their animals Certified Humane shows that any producer of any size can commit to raising farm animals humanely,” she said. “BRF will set a high bar for other food producers and farmers to follow.”