A new Cobb Champion award recognizes exceptional performance at all stages in broiler production for Cobb Europe, Middle East and Africa.

The targets are individual farmers and companies whose results – in chick numbers, hatchability or broiler performance – put them among the best three performing flocks within the region for each category.

“Many of our customers are consistently achieving standards that rank them among the top performing in the world,” said Tore Mercan, sales and technical director for Cobb Europe. “We have set up this new Cobb Champion status not only to recognize and reward this level of performance, but also to encourage others to aspire to such achievement.

The award winners are presented with a decorative plaque for display on the farm and a crystal trophy for the production manager, plus a range of exclusive Cobb branded items.

Gregory Hart, head of Quantum Foods breeder division at Wellington, South Africa, said, “The award means a lot to our company, myself and our team of managers and suppliers who form the synergy to achieve these results. The rearing, laying and hatchery managers were present and they, too, mentioned their appreciation and the pride they felt in being part of the team that achieved these results.”

The initial winners are:

Breeder performance 
South Africa - Eagles Pride (Pty) Ltd
South Africa - Quantum Foods
148.8 chicks/ breeder to 60 weeks
144.61 chicks/breeder to 60 weeks

South Africa – RCL Foods
142.81 chicks/breeder to 60 weeks

Hatchability
Germany – Wimex, Zwethau farm
Average hatchability 90.7% 

Germany – Wimex, Falkenhain farm.
Average hatch 90.06%

Broiler performance 
UK – Hook2Sisters, Wickham Skeith farm
Age 34.5 days, live weight 2.21kg, feed conversion 1.52