News and analysis for the global poultry industry.
Poultry Processing & Slaughter / Broiler Husbandry / Europe
on September 13, 2016

The expanding market for slow-growing broilers

Slow-growing Label Rouge broilers are entrenched in France, and the UK’s welfare-approved flocks are gaining market share, but the Netherlands’ slower-growing chickens dominate the fresh retail market.

Slow-growing broilers will hold 90 percent of the fresh retail market for chicken in the Netherlands by the end of 2016, and the switch from conventional broilers to slower-growing chickens has been dramatic and swift – occurring in less than three years.

Speaking at the 2016 National Chicken Council Chicken

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