on September 13, 2016
The expanding market for slow-growing broilers
Slow-growing Label Rouge broilers are entrenched in France, and the UK’s welfare-approved flocks are gaining market share, but the Netherlands’ slower-growing chickens dominate the fresh retail market.
Slow-growing broilers will hold 90 percent of the fresh retail market for chicken in the Netherlands by the end of 2016, and the switch from conventional broilers to slower-growing chickens has been dramatic and swift – occurring in less than three years.
Speaking at the 2016 National Chicken Council Chicken…
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