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Poultry Processing & Slaughter / Broilers & Layers / China / Industry News & Trends / Business & Markets
on September 8, 2016

Tyson Foods targeting millennials in China

Company wants young adults to think differently than parents do when it comes to purchasing chicken

In hopes of gaining a bigger market share of chicken sold in China, Tyson Foods is targeting younger consumers.

Speaking during the Barclays Global Consumer Staples Conference on September 8, Tyson Foods President Tom Hayes said that China has historically been a tough market for the company.

Since chicken…

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